Sealed and dum-cooked
Rice and masala are layered in the handi, sealed, and left to cook in their own steam until every grain carries the flavour.
Home-style biryani · Hyderabad
Biryani that tastes like Amma made it.
అమ్మ చేతి రుచిThe taste of Amma’s hands
Slow dum-cooked in our central kitchen and served hot at every Anasuyamma outlet. The same handi, the same masala, the same taste, every single time.
Dum
cooked
daily
cooked
daily
500outlets
across India
across India
From Amma’s kitchen to 500 outlets across India.
We are on a mission to open 500 Anasuyamma Biryani outlets across India, run by local partners and supplied by our own central kitchens. Hyderabad is where it starts.
Signed in HyderabadYour outlet could be nextStill to open
Why it tastes like home
Made the slow way. Served the same way, everywhere.
One recipe standard
Every recipe is cooked to one standard, in our central kitchen or by brand-trained cooks, so the taste never depends on who is on shift.
Home-style, not hotel-style
Balanced spice, generous pieces and a masala you can taste without it burning. The biryani you grew up waiting for on a Sunday.
From the handi
Our biryanis.
Long-grain rice, slow dum, generous pieces. Eight biryanis, from the everyday Chicken Dum to the Telugu-favourite Gongura Chicken.
Telugu favourite
Gongura Chicken Biryani
Chicken cooked with tangy gongura leaves, the taste of Andhra and Telangana homes.
Half ₹299 · Full ₹409
Bestseller
Chicken Fry Piece Biryani
Spiced fried chicken over fragrant biryani rice.
Half ₹279 · Full ₹379
Classic
Chicken Dum Biryani
Marinated chicken, layered and sealed for dum.
Half ₹199 · Full ₹289
Premium
Prawn Fry Piece Biryani
Masala-fried prawns over biryani rice.
Half ₹329 · Full ₹449
Kitchen to counter
Cooked once. Served everywhere.
This is how Anasuyamma tastes the same everywhere, and why our Hyderabad and metro outlets do not need a chef.
- Cooked centrallyOur central kitchen marinates, layers and dum-cooks every batch.
- Quality checkedEach batch is checked for taste, spice and piece size before it leaves.
- Supplied to outletsBiryani and raw material reach every outlet from the brand.
- Served hotYour outlet team heats, plates and packs. No cooking skill needed.
Franchise with us
Three ways to own Anasuyamma.
Chef-less outlets in Hyderabad and metro cities, supplied by our central kitchen. Royalty outlets with chef support in Tier 2 and Tier 3 cities. Or take a whole metro city as a master franchise.
Metro outlet, chef-less*₹6.99 L
Royalty in Tier 2 & 3 cities6%
Tier 2 & 3 outlet from*₹9.99 L
Metro master franchise from*₹65 L
*Starting investment. GST and the property advance (rent deposit) are extra. Final terms depend on the city and the signed agreement.
Our story
Every Telugu home has an Anasuyamma.
The grandmother who cooks without measuring, feeds everyone twice, and makes the biryani the whole family waits for.
Where it began
We named it after her.
Before biryani was a delivery order, it was a Sunday ritual. Someone woke early to marinate the meat. The rice was washed and soaked. By lunch, a sealed handi sat on the fire and the whole house smelled of it.
Anasuyamma Biryani is that Sunday biryani, made for every day. Generous pieces, balanced spice and a masala that tastes cooked, not fried. Food that feels like it came from someone’s home kitchen, because the recipes did.
We cook it in one central kitchen so it tastes exactly the same in every outlet. That is our promise to customers, and the reason our Hyderabad and metro outlets can run without a chef.
The dum, step by step
Five steps. No shortcuts.
- MarinateMeat rests in curd, ginger-garlic and our masala until it softens.
- Par-boilLong-grain basmati is boiled with whole spices, just short of done.
- LayerRice over masala, then fried onions, mint, coriander and ghee.
- SealThe handi is closed tight so no steam escapes.
- DumLow, slow heat lets the rice finish in the meat’s own steam.
What we stand for
Four promises.
Same taste, every outlet
One kitchen, one recipe, one standard. Your tenth plate tastes like your first.
Generous portions
A biryani should fill you up. Ours is portioned like Amma would serve it.
Honest pricing
Home-style food at a price you can come back for every week.
Partners first
We grow by helping local owners run profitable outlets in their own neighbourhoods.
అనసూయమ్మ బిర్యానీFrom one kitchen in Hyderabad to 500 outlets across India.
That is the plan. Every outlet is run by a local partner and supplied by our kitchen.
Menu
Straight from the handi.
Traditional recipes. Authentic flavours. Made with love. Biryanis, bagara rice, starters and desserts, in half and full portions.
Prices in ₹, exclusive of 5% GST. Packaging extra. Prices on delivery apps may differ.
Portions
Half or full. You choose.
Rice & biryani
Half 500 ml · Full 750 ml
Starters & fry
Half 250 ml · Full 500 ml
Dum biryani
2 pieces · 80–120 g
Bulk orders
Functions, offices and pooja lunches
Franchise opportunity
Own a biryani outlet. We handle the kitchen.
Anasuyamma is built to be the easiest biryani business to run, wherever you are. In Hyderabad and metro cities our central kitchen cooks for you. In Tier 2 and Tier 3 cities we back your kitchen with chef support. We are opening 500 outlets across India.
Chef-less metro outlet from*₹6.99 L
Royalty in Tier 2 & 3 cities6%
Metro master franchise from*₹65 L
Outlets planned across India500
*Starting investment. GST and the property advance (rent deposit) are extra. Final terms depend on the city and the signed agreement.
Choose your model
Three ways to partner with Anasuyamma.
The model depends on your city. Every model comes with the Anasuyamma brand, recipes, training and backend support.
Metro Franchise
Hyderabad & other metro cities
Investment from₹6.99 L*
- Chef-less outletBiryani supplied by our central kitchen
- Two formatsTakeaway 300 sq ft · Dining 500 sq ft
- Brand paymentHigher of 45% of net sales or the raw-material invoice, every 2 days
- Term5 years · ₹3 L + GST franchise fee
Tier 2 & 3 Franchise
Tier 2 and Tier 3 cities
Investment from₹9.99 L*
- Cooking in the outletBiryani made fresh in your own kitchen
- Chef supportProvided by the brand
- Royalty6%
- Backend supportRecipes, training, setup and marketing
Master Franchise
One metro city
Investment from₹65 L*
- A whole cityDevelop Anasuyamma across one metro city
- Brand playbookFormats, recipes, systems and training
- Built to scaleFor investors and multi-outlet operators
- TermsShared on request
*Starting investment. GST and the property advance (rent deposit) are extra. Final terms depend on the city and the signed agreement.
Side by side
Compare the models.
| Metro Franchise | Tier 2 & 3 Franchise | Master Franchise | |
|---|---|---|---|
| Where | Hyderabad & metro cities | Tier 2 & Tier 3 cities | One metro city |
| Investment from* | ₹6.99 L takeaway · ₹9.99 L dining | ₹9.99 L | ₹65 L |
| Kitchen | Central kitchen supply, chef-less | Cooking in the outlet | As per city plan |
| Chef | Not needed | Chef support provided | Per outlet model |
| Payment to brand | Higher of 45% of net sales or raw-material invoice, every 2 days | 6% royalty | On request |
| Best for | First-time owners who want a simple outlet | Owners in growing cities | Investors and multi-outlet operators |
*Starting investment. GST and the property advance are extra. Final terms depend on the city and the signed agreement.
Next steps
Your path to opening an outlet.
- Choose your modelMetro, Tier 2 & 3 or master franchise, and your outlet format.
- Finalise your siteConfirm size, rent, deposit and interior scope with our team.
- Review the cost sheet and agreementReceive a signed, itemised investment sheet and the franchise agreement.
- Sign, set up and launchPay the franchise fee, complete setup and training, and open your outlet.
Questions
Frequently asked.
Which model applies to my city?
Hyderabad and other metro cities follow the Metro Franchise (chef-less, central kitchen supply). Tier 2 and Tier 3 cities follow the Tier 2 & 3 Franchise (cooking in the outlet, 6% royalty). Investors can also take a whole metro city as a master franchise.
Do I need a chef or cooking experience?
In a metro outlet, no. Biryani is supplied by our central kitchen, so the outlet only heats, plates, packs and serves. In Tier 2 and Tier 3 cities the outlet cooks on site, and chef support is provided by the brand.
What is the Tier 2 & 3 model?
Your outlet cooks Anasuyamma biryani fresh on site, with chef support from the brand. You pay a 6% royalty, and investment starts from ₹9.99 lakh.
What is the master franchise?
The right to develop Anasuyamma across one metro city, starting from ₹65 lakh. Territory, outlet commitments and terms are shared on request.
What does a metro takeaway outlet cost?
₹6.99 lakh: franchise fee ₹3 lakh, materials advance ₹1 lakh, and equipment & setup ₹2.99 lakh. GST on the fee and the property advance are extra.
What does a metro dining outlet cost?
₹9.99 lakh: franchise fee ₹3 lakh, materials advance ₹1 lakh, and equipment, setup & interiors ₹5.99 lakh. GST on the fee and the property advance are extra.
What is the franchise fee?
A one-time fee of ₹3 lakh plus applicable GST, for a 5-year franchise term. Rights and obligations are as set out in the franchise agreement.
Are the rent deposit and interiors included?
The property advance is not included. Dining includes standard interiors; takeaway interiors depend on the outlet size and site condition.
How much does the brand receive?
Metro outlets: every 2 days, the higher of 45% of net sales or the raw-material invoice value. Tier 2 & 3 outlets: a 6% royalty.
Who pays the aggregator commission?
The franchisee. Our illustrations assume 30% of sales come through online aggregators at a 30% commission, about 9% of total sales.
In a metro outlet, is the remaining 55% profit?
No. Aggregator commission, rent, salaries, marketing, transport and miscellaneous costs are paid from it. What remains is the operating balance shown above.
Are the returns guaranteed?
No. The figures are illustrative. Actual returns depend on location, sales, supply invoices, taxes, utilities and other outlet costs.
Which cities are open?
We are signing partners in Hyderabad, metro cities, and Tier 2 and Tier 3 cities on the way to 500 outlets. Tell us your city in the form below.
Franchise enquiry
Let’s open your outlet.
Share a few details and send them to our franchise team on WhatsApp. We will call you back to talk through formats and sites.
Franchise · Call or WhatsApp+91 99667 51115
Emailgangaviraj@sdvfb.com
Model 1 · Hyderabad & other metro cities
Metro Franchise. The chef-less outlet.
Biryani is cooked in our central kitchen and supplied to your outlet. No chef to hire, no kitchen to build. You serve customers and grow sales; we run everything behind the counter.
Takeaway package*₹6.99 L
Dining package*₹9.99 L
Chefs needed at the outletZero
Franchise term5 years
*Starting investment. GST and the property advance (rent deposit) are extra. Final terms depend on the city and the signed agreement.
Why metro partners choose us
The easiest biryani business you can run.
No chef. No kitchen. No headache.
Most biryani outlets live or die by one skilled cook. When the chef leaves, the taste changes and customers stop coming. Anasuyamma removes that risk completely.
- Biryani reaches you fully cooked from our central kitchen
- No chef to hire, train, pay or replace
- No heavy cooking equipment or gas-heavy kitchen build
- Taste stays the same in every outlet, every day
Run it with one person
A takeaway outlet is planned around a single staff member. Heat, plate, pack and serve. Training takes days, not months.
From just 300 sq ft
A compact takeaway counter or a 500 sq ft self-service dining outlet. Lower rent, faster fit-out, quicker opening.
Under ₹10 lakh to start
₹6.99 lakh for takeaway and ₹9.99 lakh for dining, with equipment and setup included in the package.
Biryani travels well
India’s favourite thing to order in. Every outlet sells over the counter and on food delivery apps.
Full backend support
We run everything behind the counter.
You focus on customers and sales. Our team handles the heavy lifting, from the first site visit to your hundredth day.
What Anasuyamma handles
Central kitchen supplyBiryani and raw material supplied by the brand, invoiced every 2 days
Site selectionHelp to evaluate the location, size, rent and deposit
Outlet setupEquipment and setup included in your package
Staff training & SOPsServing, portioning, hygiene and daily operations
Delivery app onboardingSwiggy and Zomato listing and menu setup
Brand & launch marketingSignage designs, launch creatives and brand campaigns
Quality & recipesRecipe development and consistency checks
Ongoing operations supportA brand team you can call when you need help
What you handle
You run the outlet day to day and keep it busy.
- Serving customersCounter, packing and delivery handover
- Your outlet teamOne staff member for takeaway
- Outlet running costsRent, salaries, aggregator commission, local marketing, transport and utilities
- Growing local salesYour neighbourhood, offices and bulk orders
Formats
Two formats, one signature biryani.
Takeaway
₹6.99 Lpackage*
- Outlet size
- Approx. 300 sq ft
- Service
- Compact takeaway counter + online delivery
- Kitchen
- Central kitchen supply. No chef needed at the outlet
- Staff (planning)
- One staff member · ₹20,000 / month
- Rent (planning)
- ₹40,000 / month
- Monthly sales illustrated
- ₹3 – 5 lakh
Dining / Self-service
₹9.99 Lpackage*
- Outlet size
- Approx. 500 sq ft
- Service
- Dine-in seating with self-service counter + online delivery
- Kitchen
- Central kitchen supply. No chef needed at the outlet
- Staff (planning)
- Salary budget · ₹35,000 / month
- Rent (planning)
- ₹55,000 / month
- Monthly sales illustrated
- ₹5 – 9 lakh
Staffing and rent are planning assumptions. Final figures depend on the location, operating hours and menu.
Investment
Investment at a glance.
| Item | Takeaway | Dining |
|---|---|---|
| Franchise fee (one-time, 5-year term) | ₹3.00 L + GST | ₹3.00 L + GST |
| Materials advance | ₹1.00 L | ₹1.00 L |
| Equipment & setup | ₹2.99 L | ₹5.99 L incl. interiors |
| Package total | ₹6.99 L | ₹9.99 L |
Not included: GST on franchise fee (18% = ₹54,000)Property advance / rent depositTakeaway interiors (depend on size and site)Dining fit-out beyond standard scope
A signed, itemised cost sheet for your chosen site is shared before the agreement is signed.
How the partnership works
Simple terms. Settled every two days.
- We supplyBiryani and raw material come from the brand, so taste stays consistent. Supply is invoiced every 2 days.
- You sellOver the counter and on delivery apps, from your own outlet.
- Brand paymentEvery 2 days you pay the higher of 45% of net sales or the raw-material invoice value.
- You keep the restThe remaining sales cover your outlet costs. What is left is your operating balance.
Illustrative unit economics
What a metro outlet can earn.
Pick a format and move the slider to see a monthly picture. Figures follow the assumptions in our franchise deck.
| Monthly | ₹ |
|---|
Illustrative only, not assured earnings. Assumes the raw-material invoice stays within 45% of net sales and 30% of sales come through delivery apps at 30% commission (about 9% of sales). Balance is before income tax, utilities and other costs not listed. Payback excludes GST on the fee and the property advance. Actual results depend on location, sales, supply invoices, taxes and outlet costs.
Next step
Talk to our franchise team.
Share your city and details. We will call you back to walk you through the Metro model and the sites that fit.
Franchise enquiries · Call or WhatsApp+91 99667 51115
Model 2 · Tier 2 & Tier 3 cities
Tier 2 & 3 Franchise. Cook fresh, with chef support.
Bring Anasuyamma to your city with your own outlet kitchen. Biryani is cooked fresh in the outlet, chef support comes from the brand, and you pay a simple 6% royalty.
Royalty6%
Investment from*₹9.99 L
KitchenIn-outlet
Chef supportProvided
*Starting investment. GST and the property advance (rent deposit) are extra. Final terms depend on the city and the signed agreement.
How it works
Your own biryani kitchen, run the Anasuyamma way.
In Tier 2 and Tier 3 cities your outlet cooks biryani fresh on site, using Anasuyamma recipes and methods. You are not on your own in the kitchen: chef support is provided by the brand, so your biryani tastes like ours from day one.
Instead of a share of sales for supply, you pay a simple 6% royalty. Everything else you earn stays with your outlet.
Royalty6%
Investment from*₹9.99 L
Chef supportProvided by the brand
Cooking in the outletFresh biryani, made on site
Plus full backend supportRecipes and SOPs, staff training, site and setup guidance, delivery-app onboarding and brand marketing.
How a Tier 2 & 3 outlet works
From empty space to full handis.
- Set up your kitchenFinalise the site and fit out the outlet kitchen with our guidance.
- Chef supportThe brand supports your kitchen team with chef support and recipe training.
- Cook and serveBiryani is made fresh on site, the Anasuyamma way, for dine-in, takeaway and delivery.
- Pay 6% royaltyA simple royalty to the brand. The rest of your earnings stay with your outlet.
Next step
Talk to our franchise team.
Share your city and details. We will call you back to walk you through the Tier 2 & 3 model and the sites that fit.
Franchise enquiries · Call or WhatsApp+91 99667 51115
Model 3 · One metro city
Master Franchise. Own Anasuyamma in your city.
For investors and multi-outlet operators who want to build Anasuyamma across an entire metro city, as part of our mission to open 500 outlets across India.
Investment from*₹65 L
Territory1 metro city
FormatsTakeaway + Dining
Mission500 outlets
*Starting investment. GST and the property advance (rent deposit) are extra. Final terms depend on the city and the signed agreement.
Master franchise for a metro city · from₹65 L*
For investors and experienced operators who want to build Anasuyamma across an entire metro city, not just one outlet. You take the brand into your city and grow it outlet by outlet, with our team and playbook behind you.
- City-level rightsDevelop Anasuyamma across one metro city
- Proven formatsTakeaway and dining formats ready to roll out
- Full playbookRecipes, SOPs, training, launch and marketing systems
- Part of the 500A leading role in our mission to open 500 outlets
*Starting investment for a metro city master franchise. Territory, outlet commitments and terms are shared on request and set out in the master franchise agreement.
Who it is for
Built for people who think in cities, not outlets.
Investors
Looking for a scalable food brand with a proven, simple outlet model.
Multi-unit operators
Already running restaurants or franchises and ready to add a biryani brand.
Local business families
With strong roots, real estate access and networks in a metro city.
F&B entrepreneurs
Who want to lead the Anasuyamma story in their city.
Next step
Talk to our franchise team.
Share your city and details. We will call you back to walk you through the master franchise model and the sites that fit.
Franchise enquiries · Call or WhatsApp+91 99667 51115
Outlet locator
Find your nearest Anasuyamma.
One outlet serving in Kondapur, and three more opening soon across Hyderabad.
Now serving
Kondapur
Open daily- Address
- 75, Camelot Place, Camelot Layout, Kondapur, Hyderabad, Telangana 500084
- Hours
- Every day, 12:00 PM – 11:30 PM
- Phone
- +91 99512 46325
Dine-in, takeaway and delivery. Also on Swiggy and Zomato.
Opening soon
Vivekananda Nagar Colony
Coming soonKukatpally, Hyderabad
KPHB
Coming soonKukatpally Housing Board, Hyderabad
Madhapur
Coming soonMadhapur, Hyderabad
Not near you yet?
Open Anasuyamma in your area.
We are on a mission to open 500 outlets across India. Your neighbourhood could be next.
Franchise · Call or WhatsApp+91 99667 51115
Contact
Hungry? Curious? Say hello.
Feedback, bulk and party orders, franchise questions or careers. We would love to hear from you.
Reach us
Franchise · Call or WhatsApp+91 99667 51115
Emailgangaviraj@sdvfb.com
Head officePlot No. 1145 & 1146, Ground Floor, Sri Swamy Ayyappa Society, Mega Hills, Madhapur, Hyderabad, Telangana 500081
Order onlineSearch “Anasuyamma Biryani” on Swiggy or Zomato
Kondapur outlet+91 99512 46325All outlets